WORK
Laneige
From the Vault: Lemon & Pear
Role: Creative Director
Deliverables: Amazon Homepage + Social + assets at scale
To celebrate the return of two fan-favorite flavors, Laneige partnered with Amazon to exclusively relaunch the limited-edition From the Vault Lemon & Pear collection. The homepage campaign captured the nostalgia and freshness of the beloved products through elevated visual storytelling, reinforcing the excitement of the exclusive launch while creating a premium shopping experience.
Mamonde
Exclusive K-beauty Launch
Role: Creative Director
Deliverables: Amazon Homepage + Social + assets at scale
As Amazon's first NAS-exclusive K-beauty brand launch, Mamonde debuted through a premium digital campaign designed to introduce its botanical heritage and innovative skincare collection to a new audience. The homepage experience blended elevated animated visual storytelling with premium assets, establishing Mamonde as a standout destination within Amazon Beauty.
AWAY
Away Sky Blue & Palm Green Exclusive Launch
Role: Creative Director
Deliverables: Amazon Homepage + assets at scale
Away partnered with Amazon to exclusively launch the limited-edition Sky Blue and Palm Green colorways, bringing two new palettes to the brand's premium travel collection. The digital experience showcased the exclusive colors through elevated lifestyle storytelling, highlighting Away's signature minimalist design and thoughtful approach to modern travel. The launch positioned Amazon as the exclusive destination for customers to discover and shop the collection while building anticipation for key shopping moments throughout the year.
STANLEY x AMAZON: PROTOUR, GLACIER, BARBIE x STANLEY, STANLEY SUMMER EDIT
Collection Releases
Role: Creative Director
Deliverables: Amazon Homepage + assets at scale
As Amazon's exclusive creative team for Stanley 1913 launches, we partner with Amazon and Stanley to bring highly anticipated collections to life, including Barbie x Stanley, Glacier, Summer Edit, and the debut of ProTour. Each campaign was designed to showcase Stanley's new to Amazon collections through premium visual storytelling, creating cohesive launch experiences that reflected the brand's iconic design and reinforced Amazon as the destination for exclusive Stanley releases.
Stiller’s Soda
New product launch
Role: Creative Director
Deliverables: Amazon Homepage + assets at scale
Stiller's Soda made its Amazon debut with the nostalgic soda collection inspired by classic American flavors. Created by Ben Stiller, the launch introduced a modern take on traditional soda through premium visual storytelling highlighting all-natural ingredients, reduced sugar, and familiar favorites like Shirley Temple, Root Beer and Lemon Lime while creating a playful, engaging shopping experience for customers discovering the brand.
Whalar
Marrying Brand & Influencer
Role: Designer, Art Director, IC
Deliverables: Print, Digital, Social, Strategy, Creative Direction
At Whalar, one of the world's leading creator and social agencies, I partnered with globally recognized creators and brands to develop culturally relevant campaigns that connected audiences through authentic storytelling and social-first experiences. I led creative strategy and execution across digital, social, print, packaging, brand identity, and content, guiding projects from concept through production while building scalable creative systems that strengthened brand presence across every customer touchpoint. My work helped creators and brands deliver cohesive, high-impact experiences that drove engagement in the rapidly evolving creator economy.
Google & Google Cloud
Internal Sales Activation, Illustration, Packaging, Digital Experience, Marketing
Role: Senior Art Director / Embed
Deliverables: Print, Digital, Internal Communication, Creative Strategy, Branding & Identity
Partnered with Google, Google Cloud, Google Workspace, and Google for Startups to help shape the evolving visual language across multiple business initiatives. Led the development of Google Cloud's first scalable illustration system, established brand guidelines for Google Workspace, and created internal workspaces, presentation templates, and creative frameworks that unified customer-facing and internal experiences. Collaborating with cross-functional teams, I translated complex technology into intuitive visual storytelling while building scalable creative systems that empowered teams to communicate consistently across global initiatives.
PayPal
Merchant Acquisition Services
Role: Senior Art Director / Embed
Deliverables: Print, Digital, Internal Communication, Email Marketing, Creative Strategy
Partnered with PayPal Merchant Acquisition Services as a Senior Art Director, leading the creative for high-performing email marketing campaigns, UI design, and digital acquisition experiences that supported merchant growth. Collaborated with cross-functional teams and the Merchant PayPal team to translate business objectives into customer-centered creative, developing scalable design systems, responsive email experiences, landing pages, and user interfaces that strengthened the merchant journey while maintaining brand consistency.
