Served as Creative Director for Away's Amazon-exclusive Sky Blue & Palm Green luggage collection launch, introducing the limited-edition colorways across the brand's premium travel assortment. Partnered directly with the client to translate Away's brand vision, brand creative strategy, and Amazon business objectives into a premium launch campaign that balanced elevated brand storytelling with a customer-first shopping experience.

Led the end-to-end creative vision across cross-functional teams, establishing the visual strategy, guiding designers through concept development, providing creative direction and artistic feedback, and ensuring every customer touchpoint reflected Away's modern design aesthetic while aligning with Amazon's North America Stores experience. Acted as the primary creative partner for the client, presenting concepts, incorporating stakeholder feedback, aligning on launch priorities, and maintaining creative excellence throughout the development process.

The launch strategy was designed to generate excitement around Away's exclusive new colors in their collection while building momentum for Prime Day. Creative emphasized premium lifestyle elevation, the collection's two new colors, positioning Amazon as the exclusive destination to discover and shop the limited-edition release while supporting key promotional moments throughout the launch.