Away
Two new colors. One clear destination.
A lifestyle-led introduction to Away’s Amazon exclusive Sky Blue and Palm Green colorways.
Travel essentials with Away.
Away's exclusive Spring/Summer collection introduced the vibrant Sky Blue and Palm Green colorways across 14 luggage styles, bringing fresh seasonal expression to the brand's premium brand. Designed to build momentum ahead of Prime Day, the launch highlighted the limited-edition assortment through elevated visual storytelling. The exclusive campaign exceeded first-day expectations (+149% on day one) while reinforcing Amazon as the exclusive destination for the seasonal release and setting the stage for high-visibility Prime Day promotions, including featured deals on the Palm Green Trunk.
