Served as Designer, Art Director, and independent creative consultant at the social media agency, Whalar. I partnered with world-renowned creators, entrepreneurs, and emerging brands to translate business objectives, audience insights, and cultural trends into impactful brand experiences. Led creative strategy and execution for high-profile clients including author Robin Sharma of The 5 AM Club and The Monk Who Sold His Ferrari book series, global fitness entrepreneur Sommer Ray, The Whalar Group, and product-experience app Gratsy, developing integrated campaigns that spanned brand identity, digital experiences, packaging, social content, and product storytelling.

Created and directed the creative vision across numerous brands, establishing visual systems, concept development, and creative direction ensuring every customer and creator touchpoint reflected a cohesive brand experience across platforms. Acted as the primary creative partner for clients and stakeholders (including co-founders of Whalar), presenting concepts, aligning creative strategy with business goals, incorporating stakeholder feedback, and overseeing execution from ideation through production.

Creative focused on building culturally relevant, scalable brand ecosystems that enabled creators, influencers, and brands to grow meaningful audience connections and systems across digital and social platforms. This work contributed to award-winning campaigns recognized at the Cannes Lions International Festival of Creativity, reinforcing Whalar's reputation as a global leader in creator marketing, brand establishment, and social-first storytelling.