Mamonde
An introduction into a brand new world of beauty.
A premium beauty launch, first of its kind. Amazon’s first North American Stores exclusive for a K-beauty brand like no other.
Skincare powered by floral science.
Mamonde made its exclusive U.S. retail debut on Amazon, introducing customers to the brand's botanical skincare philosophy through a premium digital launch experience. Capitalizing on the rapid growth of the K-beauty category, I led the design team for this campaign,designed to establish Mamonde as a standout brand within Amazon Beauty while educating customers on the brand's heritage, hero products, and innovative formulations. The launch included digital, social, GenAI creative and animation and video.
The launch exceeded first-day expectations ($35.5K on day one), validating Amazon's exclusive brand launch model and demonstrating strong customer demand for premium Korean skincare. As Amazon's first U.S. retail partner for Mamonde, the campaign marked a significant milestone in expanding the marketplace's exclusive beauty portfolio.