Served as Creative Director for the Amazon-exclusive U.S. launch of Mamonde, introducing the globally recognized K-beauty brand to Amazon customers for the first time. Partnered directly with the client to translate the brand's botanical skincare philosophy, merchandising strategy, and Amazon business objectives into a premium launch campaign that balanced compelling brand storytelling with a customer-first shopping experience.

Led the end-to-end creative vision across cross-functional teams, establishing the visual strategy, guiding designers through concept development, providing creative direction and artistic feedback, and ensuring every customer touchpoint reflected Mamonde's modern Korean beauty identity while aligning with Amazon's North America Stores experience. Acted as the primary creative partner for the client, presenting concepts, incorporating stakeholder feedback, aligning on launch priorities, and maintaining creative excellence throughout the development process.

The launch strategy was built around introducing the premium K-beauty brand and skincare formulations to a new U.S. audience while capitalizing on the growing demand for premium K-beauty. Creative emphasized ingredient education, elevated product storytelling, and premium merchandising, positioning Amazon as the exclusive destination for customers to discover the brand.