I build the ideas and the teams behind them.
Hi, I’m Amanda.
With over sixteen years in the creative industry, my journey as a creative leader focuses on building brand narratives for global giants, collaborating with incredible teams across the globe, and nurturing relationships and creative teams with just as much passion as myself. Now working as an Associate Creative Director, the work is driven by one simple philosophy: give everything to the team and the project. It is about bridging bold concepts with technical production and generative AI, while keeping people at the absolute center of the craft.
03 / ABOUT
Great work happens when people feel empowered to make it.
Growing up outside Washington, D.C. painting and drawing was my way to escape from the bubble I felt stuck in. Being creative brought me into a world where I felt free. My connection to fine art still shapes how I see the world, and ultimately has led me to how I treat others and my teams as a leader. It’s foundational, it’s passionate, it’s honest, and at times unruly; but with patience and respect, I honor my thoughts, people’s stories, and respect the world I get the privilege of being a trusted visionary in.
Today, I direct and manage over ten-million in revenue for Amazon North American Stores, bringing teams and creatives alike together, focused around exclusive and exciting campaigns and experiences for leading brands. Over the past year, I’ve guided more than 300+ projects, helped grow our account to nearly three times its size, and most of all I’ve supported the people behind each and every launch. I believe great work happens when people feel empowered to make it. My role is to give everyone a clear vision, room to grow, and the support to create something they can be proud of. Through each project, I create space for discovery, reflection, and a quiet resonance for abstract expression - even in our digital world.