As a Senior Art Director for PayPal Merchant Acquisition Services, I partnered with the Merchant AQS team to elevate the creative experience across merchant acquisition and lifecycle marketing. Led the creative work for global B2B email marketing, digital campaigns, landing pages, and UI experiences, developing scalable creative systems and customer journeys that delivered a cohesive brand experience while helping merchants discover, adopt, and grow with PayPal's products and services.

Collaborated with product managers, marketers, designers, copywriters, developers, and business stakeholders to translate complex financial products and merchant solutions into intuitive, customer-centered experiences, guiding creative strategy from concept through execution across email, web, and digital acquisition channels. By establishing scalable design standards and performance-driven creative frameworks, I enabled teams to deliver consistent, high-quality campaigns that strengthened merchant engagement, supported global marketing initiatives, and reinforced PayPal's position as a trusted commerce platform.