Served as Creative Director for Amazon's exclusive Stanley 1913 launch program, partnering directly with Amazon and Stanley to bring highly anticipated collections to life, including Barbie x Stanley, Glacier, and more. Collaborated closely with client stakeholders to translate Stanley's brand vision, product storytelling, merchandising strategy, and Amazon business objectives into premium launch campaigns balancing the iconic brand expression with a customer-first shopping experience through Amazon’s app and website.

Led the end-to-end creative vision across cross-functional teams, establishing visual strategy, guiding designers through concept development, providing creative direction and artistic feedback, and ensuring every customer touchpoint reflected Stanley's bold brand identity while aligning with Amazon's North America Stores experience. Acted as the primary creative partner for both Amazon and Stanley, presenting concepts, incorporating stakeholder feedback, aligning on launch priorities, and maintaining creative excellence across multiple high-profile product releases.

The launch strategy focused on creating excitement around each exclusive collection through elevated lifestyle storytelling and immersive digital experiences that celebrated Stanley's most anticipated products and collaborations. From collectible cultural moments like Barbie x Stanley to new product innovations like ProTour and limited-edition collections such as Glacier and Summer Edit, each campaign reinforced Amazon as the exclusive destination for Stanley's newest releases while deepening engagement with millions of loyal fans.