Served as Creative Director for the Amazon launch of Stiller's Soda, partnering directly with the client to introduce Ben Stiller's modern soda brand through a premium digital campaign that balanced nostalgic brand storytelling with Amazon's customer-first shopping experience. Collaborated closely with stakeholders to translate the brand's playful personality, product positioning, and merchandising strategy into a cohesive launch that showcased its lineup of naturally flavored, lower-sugar sodas.

Led the end-to-end creative vision across cross-functional teams, establishing the visual strategy, guiding designers through concept development, providing creative direction and artistic feedback, and ensuring every customer touchpoint reflected Stiller's distinctive brand identity while aligning with Amazon's North America Stores experience. Acted as the primary creative partner for the client, presenting concepts, incorporating stakeholder feedback, aligning on launch priorities, and maintaining creative excellence throughout the development process.

The launch strategy centered on introducing Stiller's as a fresh take on classic soda, blending nostalgic flavor inspiration with modern ingredients and a playful brand voice. Creative emphasized product discovery, premium merchandising, and engaging visual storytelling to establish Amazon as a destination for customers to explore the brand and its signature lineup of Lemon Lime, Root Beer, and Shirley Temple flavors.