I build the ideas and the teams behind them.
I’m Amanda Pfeifer, a creative leader shaping distinctive brand experiences and the systems that help great work scale.
Ideas with reach.
01 / BEAUTY / EXCLUSIVE LAUNCH
LANEIGE × AMAZON
A fan favorite, brought back with intention.
A launch system built for the next release.
02 / LIFESTYLE / CAMPAIGN SYSTEM
STANLEY 1913 × AMAZON
Ideas with
reach.
Seven projects across launches, brand systems, and digital experiences.
LANEIGE × AMAZON
A fan favorite, brought back with intention.
STANLEY 1913 × AMAZON
A launch system built for the next release.
GOOGLE & GOOGLE CLOUD
Making complex ideas feel unmistakably clear.
WHALAR
Where brand and creator culture meet.
MAMONDE × AMAZON
A new beauty world makes its entrance.
AWAY × AMAZON
Two new colors. One clear destination.
PAYPAL
A clearer path for merchant growth.
Creative direction is as much about people as it is about the work.
I bring 15+ years of experience across brand, digital, and commerce. At Monks, I guide high-volume creative for Amazon North American Stores, partnering with clients and teams to turn complex launches into clear, compelling experiences. My practice spans creative strategy, visual systems, mentorship, and the structures that let teams do their best work.
Let's talk about what's next ↗