Gratsy is a new way of sampling. A Whalar Ventures project, Gratsy matches people to products that they think the audience will love for free in exchange for feedback on the products received. Through this project, social campaigns had to be important, so the look and feel of Instagram and Facebook had to come through from the Brand Guidelines, all throughout each platform and all deliverables, from digital to packaging. This campaign was special and specific, utilizing Whalar Stars influencers to advertise each specialized box through their audiences on their own social platforms, giving each Star the luxury to create content through the Gratsy brand. Each box was catered to a specific look and feel of the campaign including Summer Snacking, and Video Gaming.
(Project Included: Brand Guidelines including Logo, Typography, Color Palette, Photography. Social Media Marketing Deliverables including Instagram and Facebook. Packaging including Postal Box. Marketing and Sales Presentation Decks, Email Blasts, and Media Kits. Website design for Desktop and Mobile. Print collateral including post cards and inserts)